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The eMarketing
Learning Center @ eBizITPA is bringing you all new content, so you
can stay current with the latest methods and tools.
What you'll learn
Back with new content, Neal Rabogliatti,
senior e-strategy consultant from Catalyst Connection, will present
on Search Engine Optimization (SEO), sharing the latest aspects of what
the search engines are doing today and prepare you for the changes that
will be coming. There will also be a review of search engine planning
and some new, exciting case studies of small businesses that have really
achieved success with these tools.
Justin Seibert, president of Direct Online
Marketing, will share the ins and outs of Paid Advertising, covering
how to set up accounts with several search engines and key strategies
for developing successful paid search campaigns. And ask a search marketing
pro questions about your campaign. Ask this search marketing
pro questions about your campaign!
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conference will cover:
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New SEO techniques, including site and file
architecture
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How to invite the search engines to your site
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How search engine see your site
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Learn how social media is changing the landscape
of SEO
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Great new online tools to help you improve
your SEO friendliness
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Learn the new way to register your site
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Key strategies for developing successful paid
search campaigns
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Learn ins and outs of paid search marketing
(Pay Per Click) for Google AdWords, Yahoo! Search Marketing,
and Microsoft adCenter (Live.com)
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Tips for deploying sophisticated SEO / SEM
strategies
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Learn how to set up accounts
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Bid management strategies
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Receive advanced performance tips on paid
search
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Who
should attend?
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Companies who want to increase online visibility
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Executives
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Business Owners
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Marketing and Sales managers
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Sales, Marketing, and Communications professionals
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E-marketing Consultants
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SEM/SEO professionals
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Web specialists
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Media planners/buyers
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Webmasters
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Copywriters
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Direct marketers
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Agency professionals
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E-commerce managers
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The eMarketing
Learning Center @ eBizITPA is a resource for e-marketing best practices,
research, thought leadership and guidance. If you have any additional
questions or concerns about this exciting conference, please
email or call us at (814) 898-6500.
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Early Bird Fee: $85
(*$95
after November 21st)
Register by Fax:
Download a registration form
and fax to (814) 898-6534.
Register by Phone:
(814) 898-6500
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