E-Marketing Resources | Whitepapers
| Topic | Title | Summary |
| Google & Health | Google ventures into health records biz | This is from CNN and discuss the issues surrounding Google and having health records online. There is also good information about this on Google's youtube page. |
| Lead Generation | Lead
Generation: Digital's Media Killer App? |
This article is about lead generation and branding and how this all interacts with each other |
| Multimedia Stats | 2012: New Multimedia Spend Rises To $12.6 Billion | This paper is about the growth of multimedia and what people are expecting for the future growth of this field |
| Search Engines | B2B Long Tail SEO | This is simple and quick graphical representation of the long tail in B2B SEO. |
| Search Engines | Search Engine History | This is a great depiction on the history of search engines. It really helps you understand where this all started and why some of the search engines work the way that they do. |
| Search Engines | MarketingSherpa
SEM Benchmark Guide |
This is a snippet of the search marketing benchmark guide that MarketingSherpa puts out annually. The cost of the whole entire report is about $300. |
| Search Engines | SEO for Wordpress Blogs | This is a pdf on how one can can be obtained in search results and how to optimize your blog |
| Search Engines | SEO Success Pyramid | This discusses a SEO success pyramid and how useful it can be to your SEO campaign. |
| Search Engines | SEO: The secret weapon in the e-commerce wars | This is about SEO tactics because consumers read reviews, check stats all before they make a purchase and they do so by searching for your product online |
| Social Media | Social Media will Change your Business | This is one of the best articles I have read in a long time. It shows how much and how fast social media is changing business, life and how things are conducted. |