eMarketing Learning Center

The eMarketing Learning Center @ eBizITPA develops industry-leading curriculum and educational experiences to help professionals obtain the knowledge and skills necessary to effectively use digital marketing – a vital component to success in today’s highly competitive global market.

What is E-Marketing?

• E-marketing, also known as new media, interactive marketing or digital marketing, is a set of services and strategies designed to interact with consumers for the purpose of developing an ongoing relationship.

Why E-Marketing?

• E-marketing is critical to business survival and growth in today’s digital world
• Digital marketing allows companies to find new customers, new partners and new markets
• Digital marketing drives competitive gains and sparks innovation
• Digital marketing offers high value at low cost

Our Goals

• Build industry-leading skills in digital marketing strategies and technology
• Help businesses to integrate e-marketing strategies to improve performance
• Prepare students to compete in the new age of marketing and provide businesses with a highly qualified workforce skilled in digital marketing

Contact Cathy von Birgelen, director of the eMarketing Learning Center @ eBizITPA, to learn more
about this program.