The eMarketing Learning Center @ eBizITPA has been established to develop the curriculum to train marketing executives, managers and technicians to become savvy e-marketing strategists with the
ability to utilize modern marketing methods and technology.

E-marketing is:

• A set of services and strategies designed to encounter and interact with customers and prospects for the purpose of developing an ongoing relationship

• Facilitated through the use of electronic technology to communicate, interact, gather response, track and measure responses and activities for the purpose of supporting marketing objectives

• Also labeled: new media, electronic, interactive and digital marketing

In order to build industry leading e-marketing skills throughout Pennsylvania businesses and beyond,
the eMarketing Learning Center @ eBizITPA will provide:

• A comprehensive e-marketing curriculum targeted to a professional level workforce. Check out the e-marketing courses we have scheduled for this year!

• An interactive Web site, providing easy access to current e-marketing educational information, materials and tools (tutorials, video/podcasts, Webinars, blog, etc.) that augment the learning process

• A forum for ongoing interaction among marketing practitioners through the eMarketing Special Interest Group

To learn more about this exciting initiative, please contact Cathy von Birgelen, program manager of the eMarketing Learning Center.