Speaker

Holly Buchanan

Holly Buchanan is a Senior Persuasion Architect at Future Now Inc. Future Now is a digital marketing optimization company based in New York.

Holly works with small, medium and large companies to improve their web sites, focusing on creating better customer experiences and higher conversion. In addition to her main job of “keeping clients happy,” Holly oversees client projects from initial uncovery to web site launch. Her self-admitted split personality allows her to see big picture issues while still focusing on details.

With almost 20 years of marketing experience, Holly has worked with hundreds of clients in all advertising mediums including global brands like Volvo International, GE Healthcare, HP, and 1-800-Flowers. She has worked with advertising agencies and clients all over the country creating radio, TV, print, direct marketing, and on-line marketing campaigns.

Holly is the co-author along with Michele Miller of The Soccer Mom Myth: Today’s Female Consumer: Who She Really Is, Why She Really Buys. The book focuses on marketing to women online and offline. She is a regular contributor to Future Now’s popular blog Grokdotcom.

Holly often works from offices in Richmond, Virginia and Long Island along with her personal four legged assistants Boris and Natasha who can sometimes be heard offering their opinions during conference calls.