According to a recent Gartner Group study, 50% of Web sales are lost because visitors cannot easily find the content, products, or services they're looking for on Web sites. That’s the reason 80% of the traffic on every site drops off in the first three clicks.

King Conversion: Web Sites that Sell

This conference will provide attendees with access to e-marketing experts and information that can't be found anywhere else in the region. If you are looking to take your company's Web site to the next level and turn it into a lead generating machine, you can't afford to miss this conference.

Learn from featured speaker, Holly Buchanan, one of the industry's leading experts in creating persuasive Web sites that convert browsers into buyers. Holly is a top-tier consultant at Future Now Inc., a digital marketing optimization company based in New York City. Future Now is the firm behind the New York Times, USA Today and Wall Street Journal bestsellers: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing and Call to Action: Secret Formulas to Improve Online Results.

The benefits of attending this conference are endless. Topics will include:

How to develop an online persuasive strategy
How to create calls to action to move customers toward a close
How to convert online leads to sales
How to accurately evaluate performance
And much more…

King Conversion: Web Sites that Sell will be an action-packed, information-filled event for B2B and B2C marketers.

Who Should Attend?

Professionals who want to turn their marginal web site into a lead generating machine:

Executives
Business owners
Sales, marketing, and communications professionals
E-marketing specialists
SEM/SEO professionals
Web specialists
Media planners/buyers
Copywriters
Direct marketers
Agency professionals
E-commerce managers
Public sector organizations
Academics
Economic development professionals

What Will You Learn?

Techniques to develop an online persuasive strategy, how to create calls to action to move towards a close, converting leads to sales and more!

Equivalent conferences across the country are going for as much as seven times our offer of $129. Don't miss this rare opportunity to learn from a national expert at an affordable price.

Rare Admission Value

Equivalent conferences across the country are going for as much as seven times our rare offer of $129 per person. Admission includes, breakfast, lunch, seminar, interactive web assessment session and access to exhibitors to help you get started. Don't miss this rare opportunity to learn from a national expert at an affordable price. Groups of three or more from the same organization will receive a discounted registration cost of $99 per person.

* And as an added bonus, registered attendees who would like to receive live, free consulting advice on their company's Web site from Holly Buchanan can e-mail Cathy von Birgelen, program manager of the eMarketing Learning Center @ eBizITPA, for consideration. Sites will be considered on a first come, first serve basis. If you are thick-skinned and willing to have your company's site evaluated by an expert during the conference, this is a once in a lifetime opportunity you don't want to miss!