eMarketing Metrics, Benchmarks and Tactics

This educational webinar will teach you how to measure the effectiveness of your e-marketing efforts. Identify benchmarks for evaluation and learn tactics that will improve the success of your email, web site, and paid search engine marketing campaigns.

Download a Course Fact Sheet: eMarketing Metrics, Benchmarks and Tactics

Format: Webinar

Duration: 1.5 hours

Schedule

There are currently no scheduled dates for this training. Sign up for FREE e-mail updates to be notified of upcoming training and events.

Prerequisites

• This webinar will be delivered by a live instructor with an interactive presentation. To participate, one needs to have a computer with an internet connection. If you have a dial-up Internet connection, you need to have a separate telephone line to hear the audio portion of the presentation.

Instructor Profile

A.J. Miceli has been teaching at Gannon University since joining the faculty of the Department of Theatre, Communications and Fine Arts in 1975. He designed the Internet Services Minor at Gannon and continues to teach one of the required courses in the program, Internet Resource Management.

Professor Miceli has significant professional experience in sales, marketing and electronic media, including six years as general manager of FOX 66 television.