Essential Marketing Strategies for Generating Online Leads

Did you know?

60-85% of Web site exits happen on the home page (ThomasNet/Google study)
40-60% of the success of a Web site is due to its ease of navigation
90% of technical buyers source via the Internet and visit a company’s Web site first, before ever picking up the phone (ThomasNet/Google study)
84% of tech buyers search deep within Web sites for information, including white papers, articles, etc. (MarketingSherpa)

No matter what type of business you have, employing effective Web site design and marketing strategies is essential.

This Webinar will explore:

Web site design strategies that address usability and customer experience
How to create landing pages that are engaging and capture visitors’ attention
Tactics for creating forms that qualify and nurture potential leads
And more Internet marketing strategies that generate leads and add value!

This Webinar also includes a brief overview of current and emerging Internet marketing strategies that can drive traffic to your Web site and add value for your target audience.

Download a Course Fact Sheet: Essential Marketing Strategies for Generating Online Leads

Format: Webinar

Duration: 1.5 hours

Schedule

Prerequisites

This Webinar will be delivered by a live instructor via the GoToMeeting Web conferencing tool. To participate, you must have a computer with a 56 kbps Internet connection or better, as well as a separate telephone line to hear the audio portion of the presentation.

Instructor Profile

Cathy von Birgelen is a tech-savvy strategic marketing consultant with more than 12 years of experience in e-marketing and business development efforts, von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Holcombs, Howard Industries, Troyer Farms, Gannon University, Blair.com, and Penn State Erie, The Behrend College. von Birgelen is the program manager of the eMarketing Learning Center at eBizITPA.