The Art and Science of Email Marketing

In order to craft an effective e-mail marketing campaign, you must carefully balance the needs of your audience, the message you want to communicate, and the technology that allows you to manage the interaction. In order to increase your response rate, you must ensure that your e-mail has all of the correct items in place - appealing subject lines, exciting graphics, inspiring content, clear call-to-actions and tempting offers. Art is all about form and content, and like art, your e-mails must inspire your
audience to perform your end goal.

Download a Course Fact Sheet: The Art and Science of Email Marketing

Format: Webinar

Duration: 1.5 hours

Schedule

There are currently no scheduled dates for this training. Sign up for FREE e-mail updates to be notified of upcoming training and events.

Prerequisites

• This webinar will be delivered by a live instructor with an interactive presentation. To
  participate, one needs to have a computer with an Internet connection. If you have a dial-up Internet connection, you need to have a separate telephone line to hear the audio portion of the presentation.

Instructor Profile

Ross W. Kramer is President and CEO of Listrak LLC, an e-mail marketing service provider with more than 200 clients in the United States, Europe and the Middle East. Listrak features an intuitive Web-based graphical user interface that allows permission-based marketers to manage, send, track and grow their e-mail marketing investment. Since launching the e-mail marketing product in 2001, the growth of Listrak has prompted two recent awards including The Technology Council of Central Pennsylvania’s Growth Company of the Year Award and Central Penn Business Journal’s Fifty Fastest Growing Companies Award.