Comprehensive Guide to Successful Email Marketing
"...a fantastic session that will help anyone understand the different aspects involved and steps to take in order to develop successful email campaigns." - Jessica Erickson, Marketing Specialist at Signal-Tech, Comprehensive Guide to Successful Email Marketing participant
Email marketing is an efficient and effective way to communicate, interact and build relationships. Especially in a time of slow economic growth, email allows you to reach your customers without breaking your marketing budget. Whether you are a beginner or looking to improve your current email marketing strategy, this course will provide you with techniques and strategies to immediately applied to any business.
If you are marketer looking to improve your current email marketing strategy, click here.
If you want to enhance your resume by adding in-demand email marketing skills, click here.
This full-day, interactive email marketing class provides a comprehenvsive understanding of email marketing including best practices, building blocks for communicating directly with your customers, and ways to track and measure the success of your email campaigns. Upon completion of the email marketing training, participants will have the skills necessary to begin implementing and successfully executing permission-based email as part of their overall marketing strategy to drive sales and build relationships.
You will learn:
- The basics of the industry – overview, history, trends and future directions
- Best practices – standards and compliance regulations
- Getting started – fundamentals of developing and executing a successful email marketing campaign and building an email subscriber list
- Technology – features, benefits, options, solutions and applications
- Deliverability – keys to success
- Analytics – testing, tracking and tweaking
Download a Course Fact Sheet: Comprehensive
Guide to Successful Email Marketing 
Schedule
Instructor Profile
Cathy von Birgelen, Certified Email Marketing Professional