Comprehensive Guide to Successful E-mail Marketing

Email marketing is an efficient way to communicate, interact and build relationships with your customers. Especially in a time of slow economic growth, email is the most effective and affordable way to stretch your marketing dollar.

This full-day course is committed to establishing a comprehensive understanding of email marketing as an industry, best practice guidelines and how to implement as a marketing strategy. After taking this course, you will have the skills necessary to begin implementing and managing your email marketing plan.

How will you benefit?

• Gain understanding of the widespread value of using email marketing in comparison to traditional forms of marketing
• Learn how to start using email marketing to your advantage
• Gain knowledge of important regulations and best practices in email marketing

You will learn:

• The basics of the industry – overview, history, trends and future directions
• Best practices – standards and compliance regulations
• Getting started – fundamentals of developing an email marketing campaign and building an email subscriber list
• Technology – options, solutions, features and applications
• Deliverability – testing and tweaking
• Analytics – measuring for success

Download a Course Fact Sheet: Comprehensive Guide to Successful Email Marketing

Format: Seminar

Duration: Full-day

Schedule

There are currently no scheduled dates for this training. Sign up for our free e-mail newsletter to be notified of upcoming training and events.

Instructor Profile

Cathy von Birgelen is a tech-savvy strategic marketing consultant with more than 12 years of experience in e-marketing and business development efforts. von Birgelen has consulted with many regional and national clients, including: GE, Choice Hotels, Proctor & Gamble, Holcombs, Howard Industries, Troyer Farms, Gannon University, Blair.com and Penn State Erie, The Behrend College. von Birgelen is the program manager of the eMarketing Learning Center at eBizITPA.