Enhance Your Web Presence... Through Search Marketing

Search engine marketing is the most effective strategy for driving traffic to your Web site. Optimizing your site for search engines is essential. This seminar will enhance your knowledge of how to develop a strong Web presence for your business, using organic and paid search engine marketing techniques.

Download a Course Fact Sheet: Enhance Your Web Presence... Through Search Marketing

Organic Search Engine Marketing: What It Is & How It Works
Getting pages indexed and ranked in organic or natural search results dramatically increases their reach, and the resulting traffic adds up quickly. Optimizing your site for search engines is essential. Potential customers are searching the Internet for you right now.

Power of Paid Advertising: Using Google AdWords and More...
Paid placement can buy you visibility - fast. This session will cover: paid search, how it works, different placement options pricing models and more. A demonstration using Google AdWords will show you how to create your own online advertising campaigns using keywords that best match your company to your audience's interests at the exact moment they are searching for your products and services.

Interactive Web Site Assessments: Featuring YOUR Company
* Submit your Web Site for the opportunity to be assessed by Web strategy experts. During the workshop, select sites will be evaluated with regard to content, design, navigation and more.

Presenters:

• Donald LeGoullon, Senior e-Business Consultant for PennTAP
• Cathy von Birgelen, Program Manager of the eMarketing Learning Center @ eBizITPA
• AJ Miceli, Gannon University

Registration

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