E-Business, E-Commerce and E-Marketing 101 Handbook

“If a brick-and-mortar company does not have e-business capabilities, it is seriously limiting its ability to effectively compete in today’s global marketplace.” ~ From “The Impact of E-Business on the Retail Market”, Amazon, 2007

The E-Business, E-Commerce and E-Marketing 101 handbook is designed to help small business professionals make informed decisions about e-business, e-commerce and e-marketing. It provides basic information and resources to further increase your knowledge about the impact of these elements on today’s marketplace.

Readers will find fundamental explanations of e-business,
e-commerce, and e-marketing, as well as how they can be beneficial to your business. Additionally, the handbook contains a glossary with definitions of frequently used terms.

Electronic versions of the handbook are available as a free download, courtesy of eBizITPA.

Bound and printed copies are also available in large quantities for a fee. Please contact Carrie Teetzel, Director of Education Programs, at 814-898-6500 or carrie.teetzel@ebizitpa.org for more information.