FOR IMMEDIATE RELEASE

July 15, 2004

Internet Pioneer, A.J. Miceli to Teach eMarketing Class for eBizITPA

ERIE, PA (July 15, 2004) --- eBizITPA at Knowledge Park is offering a new training course, "Internet Marketing and Sales Strategies” to be taught by A.J. Miceli, a Communications professor at Gannon University, former founder of Erie.net and current Marketing Director of Fishusa.com.

The course is designed to help Pennsylvania businesses understand the Internet as a channel to successfully attract new customers, increase sales and improve efficiency in the selling process. As a hands-on interactive learning experience, the course will be taught in the Center’s state-of-the-art computer lab on Tuesday August 10^th and again on Tuesday September 14^th from 9:00 am to 4:00 pm . The fee for the course is $95 and includes notes and an information package.

Miceli will highlight the key components of an e-Marketing plan that promotes business and acquires new customers online. By gaining an understanding of a variety of e-selling applications and tools, participants will learn how e-selling can drive new business to their organization and provide existing customers with a convenient way to access products.

“Taking this course will prepare you to do business in the online marketplace and enable you to make an informed decision on the best solutions for your company,” says Miceli.

The course will educate participants about today's best practices for tactics such as search engine marketing, e-mail and affiliate marketing. Participants will also learn how to evaluate and select the e-selling application that will bring the most value to their customers. The interactive exercise includes building an e-store.

The Internet Marketing and Sales Strategies course qualifies for WEDnetPA Guaranteed Free Training Program funds. To determine if your company or employees are eligible for this funding, please go to www.wednetpa.org/about3.asp and contact a certified WEDnetPA partner.

The Center for eBusiness and Advanced IT (eBizITPA) is a state-wide Ben Franklin Technology Development Authority initiative designed to help Pennsylvania enterprises understand and use information technology and e-business tools to be more competitive. It is headquartered in Erie , PA and located on the Internet at www.ebizitPA.org.

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