Aligning Marketing and IT Survey

We are researching the current attitudes, challenges, opinions and best practices to bridge the gap between Marketing and IT departments. Please help align marketing and IT by participating in our survey. It only takes five to ten minutes to complete.

* Take the survey today!

 

Doing this successfully involves collaborating with a team that often includes everyone from technicians to marketers working closely together and speaking the language of business marketing and agreeing on processes. However, in many businesses there is a disconnect between Marketing and Information Technology departments.

 

If you work in any of the listed departments below, in any industry, and work in Pennsylvania, then you may participate in our online survey.

Marketing Communications Public Relations Graphic Design Media

E-marketing E-commerce Advertising Information Technology Information Services/Provider

Programming Web Design Web Development Sales

Our goals from outcomes include the following:

• Establish a strategy to align Marketing and IT departments to work successfully together
• Present communication barriers between the departments
• Present the roles of Marketing and IT in regard to e-marketing processes

Sponsors

The survey is sponsored by the eMarketing Learning Center @ eBizITPA, the eMarketing Special Interest Group and the Sam & Irene Black School of Business at Penn State Erie, the Behrend College.

Privacy Policy

We take your privacy seriously. Individual responses are strictly confidential and used only in an aggregated, anonymous form.