eBizITPA’s R U Ready for RFID? conference provided an unbiased update on the state of the RFID industry and its future direction. Attendees had the opportunity to hear testimonials from experts on RFID integration including representation from the Department of Defense, GE Aviation, The Hershey Company, Fibergrations, and AIM Global. The conference covered the DoD’s RFID vendor requirements, implementation status, the benefits and challenges associated with RFID, and valuable lessons learned from real companies using RFID. The conference also provided a unique experience for attendees to network and build relationships with other companies and providers of RFID technology and expertise.