In today's economy, businesses need to find low cost, highly effective ways to market themselves and reach their target audience. At the same time, job seekers need to develop in-demand skills to further their careers. There is perhaps no better way to meet these needs than by learning how to develop and execute a successful SEO strategy.
Search engine optimization (SEO) is the process of aligning a Web site to meet a search engine’s indexing and ranking criterion. SEO is a key c...
Research shows that paid search advertising is a proven method for driving sales to your Web site.
Paid search is a performance-based strategy in which marketers pay for search results on a cost-per-click basis. Advertisers using paid search marketing have more control over search engine placement and receive immediate results.
Do you want to increase the amount of highly targeted, qualified traffic that is directed to your Web site? Or are you looking to build your ...
Meet the challenges of marketing and advertising in the digital age.
There is no question that the online marketing channel is where your company’s customers reside. The real question is whether you, as a marketer and decision-maker, have the knowledge to take advantage of this channel’s power and efficiencies in order to provide highly-targeted and qualified leads. You will learn measurable activities that provide insight into customer behaviors...
"...a fantastic session that will help anyone understand the different aspects involved and steps to take in order to develop successful email campaigns." - Jessica Erickson, Marketing Specialist at Signal-Tech, Comprehensive Guide to Successful Email Marketing participant
Email marketing is an efficient and effective way to communicate, interact and build relationships. Especially in a time of slow economic growth, email allows you to reach your cus...
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